How to Engage Passive Candidates

July 31, 2022

In today's competitive job market, it is more important than ever to engage passive candidates. Passive candidates are those who are not actively looking for a new job, but may be open to new opportunities. There are a number of ways to engage passive candidates, and it often takes a creative approach to get their attention. Here are some tips on how to engage passive candidates and attract top talent.

1. Use social media platforms to reach out to passive candidates:

Social media platforms are a great way to reach out to passive candidates. You can use platforms like LinkedIn and Twitter to connect with potential candidates and get them interested in your company.

When you reach out to passive candidates on social media, it’s important to be respectful and professional. Don’t bombard them with messages or try to sell them on your company too hard. Instead, focus on building a relationship and getting them interested in what you have to offer. If you’re not sure how to get started, consider using a tool like Hootsuite to help you manage your social media outreach. With Hootsuite, you can easily create and track your social media campaigns, so you can make sure you’re reaching the right people.

Once you’ve connected with potential candidates on social media, you can start to engage them in more depth. Try asking them about their career goals and what they’re looking for in a new opportunity. If they seem interested, you can invite them to learn more about your company. You can also use social media to share content that will be of interest to potential candidates. For example, you can share blog posts or articles about your industry, or even job openings at your company. By sharing this content, you’ll be able to get passive candidates engaged with your brand.

2. Get in touch with mutual connections:

One of the best ways to engage with passive candidates is to get in touch with their mutual connections. LinkedIn is a great place to start when searching for these connections. Simply go to the candidate's profile and look for any mutual connections that you may have. Once you've found a few, reach out and ask if they would be willing to introduce you to the candidate. Chances are, they'll be more than happy to help you connect with someone they know.

Another great way to engage with passive candidates is through social media. If you see that a potential candidate has been active on Twitter or LinkedIn, reach out and start a conversation. This is a great way to get to know them better and see if they might be interested in hearing more about your company. Finally, don't forget to reach out to the candidate directly. Sometimes, all it takes is a simple email or phone call to get the ball rolling. Be sure to explain why you're reaching out and what you have to offer. If you make a good impression, you may just find yourself with a new employee.

3. Attend industry events and networking functions:

Engage with potential candidates at industry events and networking functions to get on their radar. Attend trade shows, conferences, and other events that would be relevant to your target passive candidates. Talk to people in your network who might know potential candidates and see if they’d be willing to introduce you.

You can also try reaching out to potential candidates directly on LinkedIn. InMail messages have a high response rate, so this could be a good way to start a conversation with someone you’re interested in. Once you’ve made contact with a potential candidate, it’s important to keep the conversation going. Send them articles or other content that might be relevant to their interests, and check in with them from time to time to see how they’re doing. By keeping in touch, you’ll stay top of mind if and when they’re ready to make a move.

4. Post targeted job ads:

Use social media to post targeted jobs that are relevant to the kinds of passive candidates you are hoping to attract. For example, if you are looking for software engineers, posting about job openings on a site like GitHub or Stack Overflow is likely to reach interested individuals.

In addition to using social media, you can also try using targeted online advertising to reach potential passive candidates. For example, you could place ads on websites that are popular with your target audience.

5. Utilize employee referral programs:

Employee referral programs can be a great way to reach out to passive candidates. After all, your employees likely know people who would be a good fit for the company. And since they’re already familiar with your company culture, it makes the transition easier.

To get the most out of your employee referral program, make sure you:

- clearly state what kind of candidates you’re looking for

- provide employees with incentives for referring candidates

- make it easy for employees to submit referrals

- keep track of all referrals and follow up with each one

6. Get creative with your recruiting efforts:

There are a number of ways to get creative with your recruiting efforts and engage passive candidates. Here are a few ideas:

1. Use social media to reach out to potential candidates.

2. Attend industry events and networking functions.

3. Connect with individuals through mutual connections.

4. Use online job boards and websites.

5. Get in touch with former employees.

6. Conduct targeted searches using keywords and Boolean searches.

7. Keep your company’s website and career page up-to-date.

8. Use employee referral programs.

9. Offer incentives for referrals.

10. Consider using a recruiting agency.

To conclude, engaging passive candidates requires a different strategy than active candidates. It's important to take the time to research and connect with potential hires, rather than relying on job postings or other traditional methods. By understanding what motivates passive candidates and appealing to their specific interests, you'll be more likely to successfully engage them in the hiring process.